Setting the Site: Type and Message in the Environment

Course Goals: to give advanced GD students an opportunity to expand the kind of thinking we use in graphic design (that is, the ideation that goes into the development of visual lan-guage)—into a more spatial, physical, public or environmental realm. Graphic designers often approach complex multi-layered and multi-facet-ed content with an intention toward condensing and translating. We attempt to make complex ideas into accessible, clear, available, and digest-ible information (message/story/narrative). In this class, we will attempt to use the same muscles, but will work to express meaning in more spatial settings. We will learn to invent and express through the possibilities of insertion, intervention, subversion or expansion. Addition-ally, students will be expected to do a certain amount of research and reading as content is developed and understood.